U S. Clears Way for Antitrust Inquiries of Nvidia, Microsoft and OpenAI The New York Times

NVIDIA Brings AI Assistants to Life With GeForce RTX AI PCs

In animation, this translates to spending long hours on exhausting tasks and redoing everything to perfection. Some animators, like AI animators, may consider traditional animators as outdated because they still work with pencil and paper in place of a computer. Nevertheless, traditional animators still have their uses which we will discuss next. As long as they make sure to keep their creativity alive, the fear of losing connection with art is not something to be worried about. Art is emotion, creativity, and expression, all the qualities that robots don’t have. Every corporation and organization wants to get the most out of their company, and if that means replacing human effort with robots that do their job more efficiently, then that’s unfortunately what happens.

So it’s little surprise that only a small subset of respondents (46 out of 876) report that a meaningful share of their organizations’ EBIT can be attributed to their deployment of gen AI. These, after all, are the early movers, who already attribute more than 10 percent of their organizations’ EBIT to their use of gen AI. The AI-related practices at these organizations can offer guidance to those looking to create value from gen AI adoption at their own organizations. For the first time, our latest survey explored the value created by gen AI use by business function. The function in which the largest share of respondents report seeing cost decreases is human resources. You can foun additiona information about ai customer service and artificial intelligence and NLP. Respondents most commonly report meaningful revenue increases (of more than 5 percent) in supply chain and inventory management (Exhibit 6).

Then again, AI animators are much faster at producing animations, and it can sometimes cut down on costs in the animation process. The process of creating traditional animations may differ depending on the medium. However, most begin with producing a series of storyboards to map out what the film will look like. These are then synced with the animation’s pre-recorded voiceover to ensure that the animators know precisely when a character is speaking.

Their video came just a few weeks after Netflix Japan garnered controversy for anime short Dog & The Boy, which “used image generation technology for the background images of all three-minute video cuts,” per their announcement. The streaming platform called it “an experimental effort to help the animation industry, due to a labor shortage,” but many in the industry weren’t buying it. But the bottom line is – the human touch on any day stands at the core fundamentals of animation and despite the technology getting upgraded daily, manual processes and input will prevail. The best thing – Realistic AI avatars alongside customizable content help users edit their videos in real-time thus allowing them to shape their video as per their storyline. This AI animation software offers animators a comprehensive ground to explore and play with rigging, layering, texturing, dynamic modeling, etc. This allows the creation of more realistic character animation, body movements, seamless sync with background voiceover, etc., thus elevating your final output’s appeal.

Gen AI adoption is most common in the functions where it can create the most value

This meticulous attention to detail imbues animated characters with unparalleled authenticity, enabling them to convey emotions and captivate the audience on a profound level. AI animation has infiltrated various aspects of the entertainment industry, enriching the creation process and augmenting the viewer’s experience. Today, AI can tackle a wide range of tasks, including creating 3D characters and generating static images, video content, and animation in minutes. Generative AI is a subset of artificial intelligence that involves using algorithms to generate new content, including images, music, and even entire animations.

As is to be expected, the introduction of newer technology brings with it a fear of unemployment, and as creatives, it is our worst fear to find ourselves without an outlet. All this being said, becoming an AI animator will turn out to be more cost-effective in the long run. It might be worth the high cost of converting for an ultimately cheaper and faster animation operation. Previously gathered information and data are compiled and analyzed, applying algorithms to make decisions. AI algorithms can also be used to analyze a video’s content usage and suggest optimal placements for video advertisements or other elements in a scene. But it’s that very oddness that creeps into AI animation, however, that gives some industry workers hope.

Artificial intelligence aids animators in generating new concepts and ideas they may not have thought of before. And this is because using AI eases animators’ workload and allows them to spend more time on creative thinking. Here, you can see how the AI tool developed by Intel and Laika automated the time-consuming process of erasing the lines that bisected the eyes of the puppets, which Laika previously Chat GPT did so through the rotoscoping technique. In animation, artificial intelligence is extensively used in rotoscope automation, 3D face modeling, and voiceover for animation sound design. In the mid-1950s, John McCarthy, world-recognized as the father of AI, coined the term artificial intelligence. He defined it as the science of using machines that can be taught to act and reason like humans.

As AI technology advances ceaselessly, the future of AI animation harbors even more tantalizing prospects. The merging of AI and animation promises to further enhance the quality and efficiency of content creation, furnishing creators with a potent arsenal of tools to animate their imaginative worlds into existence. It has enriched the creative process and heightened the viewer’s experience across various media forms. From lifelike character animations to procedural animations that engender immersive virtual worlds, AI incessantly nudges the boundaries of what is achievable in animation.

AI animators utilize AI technologies within other animation software technologies which allows machines to make decisions faster than we ever could. Decision-making for a machine is logical and unemotional, as it delivers results based on the information fed to it and nothing else. With Dall-E, animators could create scenes that were impossible with traditional methods, giving them greater flexibility and control over the visual elements of their projects. It is an exciting development that has the potential to change the way animated videos are made. In a time where Artificial Intelligence (AI) has become a major part of our daily lives, animators and video production artists have a lot to worry about. The rise of AI could potentially mean a decrease in demand for their services as AI is capable of completing tasks more efficiently than humans.

Donald Glover, meanwhile, courted backlash for a job listing at his creative studio Gilga, which is looking for an AI Prompt Animator – aka, “someone active in the AI animation space” – as well as an AI Prompt Engineer + Librarian. Elsewhere, illustrators in the video game industry have already begun to report losing jobs to AI. The issue is, Corridor Crew isn’t the only one using AI to assist in generating animation.

They will start building their portfolio right from the start, working in state-of-the-art studios and labs equipped with the latest technology. Students embark on a journey of discovery and creativity, gain practical experience through internships, industry projects and networking opportunities. This support, combined with a strong emphasis on original content development and the industry’s rising global footprint, paints a bright picture for future careers. Adobe Software offers AI tools for ai in animation industry speedy editing and finishing touches, allowing their animation or VFX work to shine while Nvidia Canvas, Vizcom.AI, and Hypersketch become their digital sketch pads to generate sketches or coloured illustrations. Generate research summaries and explore different viewpoints in a flash, giving them a head start on any topic. APU graduates possess not only problem-solving skills, but also require both prompt creative and critical thinking in today’s tech-infused world of animation and VFX.

You can write just about anything in there, and in a minute or two you’ll have a basic but fluid animation that you can then export to any normal 3D editing suite. Get free, timely updates from MIT SMR with new ideas, research, frameworks, and more. Our summer 2024 issue highlights ways to better support customers, partners, and employees, while our special report shows how organizations can advance their AI practice.

By bolstering creativity and efficiency, AI and Animation are symbiotically reinventing the genre. Excitingly, this is just the prologue, as the Future of AI in Content Creation promises an epic saga where technology elevates art to unforeseen pinnacles. The software doesn’t explicitly learn to disentangle the identity and expression of the model but rather imposes it directly onto the architecture. This means that the software will be able to generate a simple human face and corresponding expressions, capture a real-life human face and transfer it to a 3D character, and allow AI animators to edit keyframes and performances. The conventional methods involve taking models built from 3D face databases that use multi-linear morphable models. Linear models also lend themselves to creating impossible facial expressions, which is where AI animators come in.

Consider having these AI animation tools  at your disposal, ready to add an extra  wow factor to your project. Overall, while the integration of AI into animation software presents challenges for animators, it also offers exciting opportunities to enhance productivity, creativity, and the overall quality of animated content. In a nutshell, creators use image generators like MidJourney or Stable Diffusion to create images and concept designs based on prompt and prompt only. At the moment, both the latter and the former are still in the development phase but have a lot of potential.

What is Artificial Intelligence?

Not surprisingly, reported uses of highly customized or proprietary models are 1.5 times more likely than off-the-shelf, publicly available models to take five months or more to implement. From manufacturing to marketing, businesses across multiple industries are leveraging artificial intelligence to optimize their processes and services. As AI technology continues to advance, some sectors will be radically transformed in the years to come. Soft computing was introduced in the late 1980s and most successful AI programs in the 21st century are examples of soft computing with neural networks. The business side of traditional movie studios is sometimes more reluctant to embrace AI, Bergquist observed, simply because they don’t have the same kind of culture of data or software. Even the new streaming studios, like Netflix and Prime Video, have experienced a lot of growing pains in their AI journeys.

Laika’s characters have noticeable lines in their eyes since they use puppetry, and to address that, the animation studio used the rotoscoping technique. Unfortunately, it still required human intervention to set boundaries for the rotoscoping on each frame. Animators use rotoscoping to create characters that look and move like real people by tracing over live-action footage frame by frame. Coraline, The Boxtrolls, ParaNorman, Kubo and the Two Strings, and Missing Link were made by Laika, a stop-motion animation studio, using physical puppets and real-world lighting that is painstakingly adjusted frame-by-frame. With the evolution of technology over the years, the world has seen more and more wild ideas come to life. Decades ago, the idea of machines adapting, thinking, and operating similar to a human brain would’ve been beyond an ordinary man’s dream.

A few forms of traditional animation require drawing on celluloid which is a transparent sheet on which objects are drawn, traditional animation is a technique where each frame is drawn by hand. As we progress in technology, the hardware and software required to handle our demands must match. Machines also require regular maintenance and repair, and if they already cost a great deal to create, you can only imagine how much it will cost to keep them up-to-date and fixed regularly. The truth of the matter is that machines don’t need to sleep to perform at an optimal level. Practically speaking, AI and machines have their uses in certain areas where humans just can’t compare. It’s true that AI isn’t making anything new – and, according to many, anything beautiful.

The new NVIDIA AI Inference Manager SDK, now available in early access, simplifies the deployment of ACE to PCs. It preconfigures the PC with the necessary AI models, engines and dependencies while orchestrating AI inference seamlessly across PCs and the cloud. At COMPUTEX, the gaming debut of NVIDIA ACE NIM on the PC will be featured in the Covert Protocol tech demo, developed in collaboration with Inworld AI. It now showcases NVIDIA Audio2Face™ and NVIDIA Riva automatic speech recognition running locally on devices. PC games offer vast universes to explore and intricate mechanics to master, which are challenging and time-consuming feats even for the most dedicated gamers. Project G-Assist aims to put game knowledge at players’ fingertips using generative AI.

• As AI technology continues to advance, some sectors will be radically transformed in the years to come.
• Decades ago, the idea of machines adapting, thinking, and operating similar to a human brain would’ve been beyond an ordinary man’s dream.
• AI is rapidly changing the world of animation, and it has the potential to be even more transformative than ever before.
• AI-driven animation ushered in a new epoch of creativity and innovation within the industry.

In its Monday announcement, Apple said it would run most of the AI features on devices, in line with the privacy-conscious approach the company has used to try to differentiate itself from Google’s Android operating system. AI functions that are too complicated to run on individual phones will be run in special data centers full of Apple’s own in-house computer chips, the company said. In interviews and at company conferences last year, Microsoft and Google executives touted how they were putting AI at the center of their business strategies. On a conference call on May 4, 2023, he told investors that generative AI still had “a number of issues that need to be sorted.” Apple would only deploy chatbots and other generative AI tech on a “very thoughtful basis,” Cook said at the time. Many of the products and features described herein remain in various stages and will be offered on a when-and-if-available basis. NVIDIA will have no liability for failure to deliver or delay in the delivery of any of the products, features, or functions set forth herein.

AI can also help create realistic effects and textures, like a realistic sky or a realistic ocean. As AI continues to advance, it is crucial for animators and animation studios to embrace its potential while addressing ethical considerations and maintaining artistic integrity. By striking the right balance between AI capabilities and human creativity, the animation industry is poised for a bright and innovative future, one frame at a time. They could become experts on a specific type of animation, a certain rendering technique, or a certain machine learning algorithm. By doing so, they will be able to remain competitive and develop a unique set of skills that are highly sought after in the animated video production industry.

Animators will likely need to know how to use the tools to keep their skill set current, though. Recently, Adobe launched a new software that used AI-powered lip-syncing to help animators synchronize the dialogue and motion of animated characters. To assign mouth shapes to sounds, animators can also use Adobe Sensei AI technology in character animation. It accurately syncs the character and voice in the dictation process through traditional frame-by-frame lip-syncing.

By utilising AI algorithms, motion capture technology can generate high-quality animation from 2D video sources. NIBIB-funded researchers are building machine learning models to better manage blood glucose levels by using data obtained from wearable sensors. New portable sensing technologies provide continuous measurements that include heart rate, skin conductance, temperature, and body movements. The data will be used to train an artificial intelligence network to help predict changes in blood glucose levels before they occur.

Compared with 2023, respondents are much more likely to be using gen AI at work and even more likely to be using gen AI both at work and in their personal lives (Exhibit 4). The survey finds upticks in gen AI use across all regions, with the largest increases in Asia–Pacific and Greater China. Respondents at the highest seniority levels, meanwhile, show larger jumps in the use of gen Al tools for work and outside of work compared with their midlevel-management peers. Looking at specific https://chat.openai.com/ industries, respondents working in energy and materials and in professional services report the largest increase in gen AI use. The survey was conducted by consulting firm CVL Economics and co-commissioned by The Animation Guild IATSE Local 839, the Concept Art Association, the Human Artistry Campaign, and the National Cartoonists Society Foundation. It polled 300 bosses from six entertainment industries, including C-suite executives, senior executives, and mid-level managers.

For these reasons, animators usually spend hours perfecting their characters’ facial expressions and reactions, especially when it comes to 3D animations. The right facial expressions with all their subtleties will make your story more realistic and impactful. Machine learning animation has transformed not only the landscape of animation but the world. The full scope of AI in Content Creation covers an even broader range of tools and processes changing the way content is produced. Moreover, with AI for Content Analysis, animations are not only created with greater ease but are also scrutinized and perfected through sophisticated AI systems that assess and enhance various aspects of the visual output. Central to modern animation, AI pioneers cutting-edge techniques in character design, movement, and even voice synthesis.

AI animation can offer a lot of advantages but it cannot replace the human element in video production. AI animation is a rapidly developing technology that promises to revolutionize the way animations are created. Collaborations with industries like education, healthcare, and simulation can result in innovative applications.

As algorithms take over certain tasks, there’s a risk of animations becoming too predictable or lacking the unique artistic touch that human creators bring. Striking a balance between AI assistance and preserving creative control is essential to ensure that the final product resonates with the intended emotional and artistic impact. By automating the 3D modeling process, AI contributes to resource optimization and cost-efficiency in animation production. Studios can allocate resources more strategically, focusing on creative aspects while reducing manual labor costs. The scalability of AI-generated models further enhances cost-effectiveness for projects with extensive asset requirements. AI 3d animation involves streamlining tasks,  including activities such as in-betweening frames and generating backgrounds.

In addition, the free media player VLC media will soon add RTX Video HDR to its existing super-resolution capability. NVIDIA RTX Remix is a modding platform for remastering classic DirectX 8 and DirectX 9 games with full ray tracing, NVIDIA DLSS 3.5 and physically accurate materials. RTX Remix includes a runtime renderer and the RTX Remix Toolkit app, which facilitates the modding of game assets and materials. 4x Faster, 3x Smaller Models With the RTX AI Toolkit

The AI ecosystem has built hundreds of thousands of open-source models for app developers to leverage, but most models are pretrained for general purposes and built to run in a data center. COMPUTEX—NVIDIA today announced new NVIDIA RTX™ technology to power AI assistants and digital humans running on new GeForce RTX™ AI laptops. And the producer has put together an upcoming slate with such considerations in mind.

Rotoscoping added production value to animated videos and shot the state of early animation into the future. Because of how popular artificial intelligence in animation is, animation software and applications have been developed by big technology companies like Google and Adobe. Before we zoom in on machine learning animation, let’s look deeper into artificial intelligence. These steps forward show that the animation industry has come a long way from the days of manually drawing frame by frame, nanosecond by nanosecond, in order to create an animated video.

With a bit of creativity and a willingness to learn, animators/artists can further understand how A.I. Will impact the animation industry and become a valuable asset in a world where AI is becoming increasingly prevalent. If you’re a video production artist or animator, embracing AI will undoubtedly be beneficial for your job security and career development.

However, by embracing AI as a tool for enhancement, animators can adapt and thrive in an evolving industry landscape. Animation studios are embracing AI to streamline workflows and unleash creativity. By automating repetitive tasks and enhancing visualization, AI empowers studios to push creative boundaries and deliver captivating storytelling experiences. The animation industry stands on the brink of transformation as Artificial Intelligence (AI) makes its mark. In this comprehensive guide, we delve into the impact of AI on animation, explore its current applications, and address concerns and opportunities for animators and studios alike.

Pros and Cons of AI in Animation

However, they remain hugely popular; each frame is a reminder of the painstaking hours of labor and is arguably more romantic than their more modern counterpart. It is one of the oldest and simplest forms of traditional animation that uses props and scenes cut from materials such as paper, cards, or fabric. Traditional animation also involves the use of plasticine to create incredible animated pieces of characters or backgrounds. Each drawing in the animation would be slightly different from the one before it and the one following it, creating the illusion of movement. This drastically speeds up the animation process and helps AI animators create more, better quality work in a shorter amount of time.

While challenges such as creative control and ethical considerations demand thoughtful navigation, the future promises even more exciting prospects, including interactive storytelling and inter-industry integrations. As AI continues to advance, its role in animation stands as a testament to innovation, efficiency, and the potential for groundbreaking developments that will further elevate the art and technology of animation. As AI technology continues to advance, the possibilities for its application in animation are boundless. AI may be integrated into animation software, providing animators with powerful tools to streamline their workflows and push the boundaries of their creativity. Researchers and industry professionals need to collaborate and push the boundaries of what AI can achieve in terms of storytelling, emotional resonance, and artistic expression. The animated video industry is a rapidly growing field, and as technology continues to advance, so do the tools used for creating videos.

As AI continues to advance, we can expect its impact on the animation world to grow. From animated blockbusters to immersive video games, AI is reshaping the animation landscape like never before. The company has been threading the tech into its products from its earliest days, and you could argue that there is very little that AI is not touching at the company. We’ll run through some of the bigger features that LinkedIn is rolling out, but first let’s take a moment to note a couple of key things about LinkedIn’s focus on AI right now.

This is particularly important for 3D animations, which require a high degree of realism to be effective. In addition, AI can be used to analyze existing animations and identify areas for improvement, such as inconsistencies in character movements or lighting. The impact of AI on the creation of casual games will also be significant, especially when it comes to online slot machines. Millions of players check out online guides to online slots day after day, seeking out the games that give them the most familiar setting but with the most innovative features. Because of that, developing slot machines is a large and lucrative business, and always in demand – dozens of new games are launched every month, and players are always looking for more. To stay competitive in the AI era, animators must develop new skills, such as proficiency with AI tools and knowledge of programming languages.

This dual skillset ensures technical artists can push the boundaries of what’s possible in character and environment creations. Artificial intelligence (AI) has emerged as an influential force in a variety of industries, changing the way jobs are completed and choices are made. AI technologies have proved the ability to improve efficiency, accuracy, and innovation in a variety of industries, including healthcare, banking, and manufacturing. From machine learning to natural language processing, AI is influencing the future of employment and the global economy. Finally, generative AI can foster collaboration and creativity within the animation industry. By automating certain aspects of the animation process, animators will be able to work more efficiently and focus on the creative aspects of animation.

Things like camera movements and angles can also be intuitively described, and non-human characters are in the pipe as well — though the startup is first focused on human animations, since they’re by far the most commonly required. Cartwheel is intended to skip that first step, going from zero to basic movement, so animators who want to create a scene or character don’t have to spend so much time on elementary motions like taking a step, swatting a fly or sitting down. Generative AI was used in making the 2022 film Everything Everywhere All at Once, and we know how that turned out. Tom recently wrote about the use of generative AI to create movie and TV backdrop images.

The animation industry has developed significantly over the years, moving beyond its roots as a niche type of entertainment to the integration of AI in animation. What was previously limited to hand-drawn cartoons has since extended to include a variety of techniques such as 3D modeling, stop-motion, and computer-generated imagery (CGI). Animation has emerged as a powerful storytelling medium, used not only in film and television, but also in advertising, gaming, and virtual reality.

It offers a large selection of pre-made animated video templates and countless scenes to choose from. As AI continues to be a major part of creative production, animators and video producers need to stay informed of the latest developments in the field. With a better understanding of what AI can do, everyone involved in animation production can work together more efficiently and create amazing visuals that can help tell a powerful story. By analyzing contextual cues and emotional elements within a scene, AI can dynamically adjust character animations in real-time. This adaptability injects a level of responsiveness into animations, aligning character movements seamlessly with the evolving narrative. Moreover, AI extends its influence into content creation by crafting 3D models and textures, whereby 3d designers can create 3D models easily to be used in animation.

In the end, both of these types of animations have important roles to play in the continued development and growth of the animation industry. It’s clear to see that, because of their nuances, one will never replace the other. All of these drawings are then transferred from paper to a thin, clear sheet of plastic called a cel, short for celluloid. Once a sequence has been loaded onto cels, the photography process begins using special animated cameras, after which the final film is sent for development and processing. Character animators then work on creating model sheets to ensure there is consistency in terms of appearance and movement across the board, with many different animators involved.

As animators make modifications, AI algorithms instantly analyze and incorporate them, recommending improvements and speeding up the design process. Coming to the present day, Artificial Intelligence (AI) takes center stage in the realm of animation. AI  collaborates with 3D designers, simplifying the creation of 3D models for animation and enhancing the creative process. Integrating AI-powered tools into existing animation pipelines and workflows can be challenging, especially if animators are accustomed to working with specific software or processes. So technically, learning how to operate and navigate AI-powered tools requires a foundational understanding of machine learning, prompt engineering, creative scope, etc., for better efficiency.

Project G-Assist takes voice or text inputs from the player, along with contextual information from the game screen, and runs the data through AI vision models. These models enhance the contextual awareness and app-specific understanding of a large language model (LLM) linked to a game knowledge database, and then generate a tailored response delivered as text or speech. Empathy involves putting yourself in someone else’s shoes and experiencing their emotions as if they were your own.

• Bergquist is preparing courses himself on the technology for the Society of Motion Pictures and Television Engineers, an organization that represents technologists in media.
• The F.T.C. will play the lead role in examining the conduct of OpenAI, which makes the ChatGPT chatbot, and Microsoft, which has invested $13 billion in OpenAI and made deals with other A.I.
• To adjust for differences in response rates, the data are weighted by the contribution of each respondent’s nation to global GDP.
• By incorporating AI, animation studios are now able to convert performances into animated sequences in real-time, drastically reducing production times.
• This could potentially revolutionize the animated video industry, as it could allow animators to quickly create visuals from natural language.
• Animation studios are embracing AI to streamline workflows and unleash creativity.

Adobe Sensei, an AI assistant, offers unprecedented creative possibilities in animation. Its lip sync feature automates the mouth movements of animated characters in sync with voice-over audio, streamlines the animation process and allows animators to focus on other work. In gaming, AI-generated content is used to design and develop virtual worlds, while AI algorithms model complex systems to create more immersive and realistic scenes with enhanced visuals and graphics. The result is a gaming experience that is more engaging and visually appealing than ever previously seen. AI is now taking it to new heights, creating more realistic and emotionally engaging animated characters than ever.

Through hands-on learning experiences, students discover AI-powered curriculum and equip themselves with the tools needed to succeed in this fast-changing industry, which is expected to reach $528bil by 2030. Understanding AI technology used in animation and VFX might seem complex at first, but it is rather straightforward, provided one recognises the tools. AI’s capabilities in recognizing driver patterns, predicting accidents and accounting for road variables are outstanding and are continuing to save lives.

With AI and Interactive Content, viewers can influence the storyline and engage with characters in a personalized way. This interactivity is transforming passive viewing into an active and immersive experience. “Fantasmagorie” was the first animated film in history created using traditional animation by The French caricaturist Émile Cohl in 1908.

This aids filmmakers in meticulously planning their shots, allowing them to envision the final product before embarking on extensive production work. It streamlines the creative process and ensures a harmonious vision throughout the project. For example, AI algorithms can be trained to generate realistic textures, lighting, and shading, which can make animations look more lifelike and immersive.

This means AI handles tasks like rotoscoping, generating backgrounds, and facial animation. With sufficient memory and computation, AI-based solutions can easily look across millions of parts and projects and billions of relationships to identify opportunities for reuse and sequence processes to avoid rework related to interdependencies. A network-based representation of the system using BoM can capture complex relationships and hierarchy of the systems (Exhibit 3). This information is augmented by data on engineering hours, materials costs, and quality as well as customer requirements. With this enhanced network build, companies can query and make predictions—for example, what subsystems a customer requirement might affect and the engineering efforts that are most likely to cause rework in a project based on interdependencies. For many industrial companies, the system design of their products has become incredibly complex.

Avoid clichés and strive for originality in how characters face and overcome challenges. Empathetic storytelling often involves dilemmas that require tough decisions, mirroring real-life complexities. This approach not only captivates your audience but also invites them to reflect on their own experiences. Interest in generative AI has also brightened the spotlight on a broader set of AI capabilities.

“The creative industry thrives on breaking boundaries so that their creativity is not bound to technical limitations. Under the guidance of industry experts, including School of Media, Arts, and Design (SoMAD) head Debbie Liew Pooi Kuan, students explore the limitless possibilities of AI-infused creativity. With AI as their trusted ally, they can dedicate their passion to character design, animation and crafting captivating narratives that engage and deeply connect with audiences. Imagine a world where basic tasks like separating objects from backgrounds, perfecting colour grading, and conjuring up realistic simulations of fire, smoke and water are no longer a drain on creative energy. Artificial Intelligence (AI) may generate cool visuals, but human creativity is what truly shines and remains irreplaceable.